Cristiano Ronaldo and Lionel Messi have shared a massive rivalry over the years, and with 11 Ballon d’Or awards won between the pair, their rivalry is still ongoing despite moves to different clubs.
PSG had boasted about Messi’s record breaking shirt sales after the Argentine moved to join the French giants. But it was however broken by Cristiano Ronaldo’s move to Manchester United.
Just hours after it was announced Ronaldo will wear the no.7 shirt at Manchester United, United had the highest day of online sales ever on a single sports merchandise site outside of North America.
Even more impressive was the first hour alone of sales best ever full day of global sales for United Direct, the official club merchandise site.
The online shop is run by Fanatics, who announced that Ronaldo became the biggest selling player ever in the 24-hour period that followed his transfer to the Red Devils.
It saw him surpass his football rival Lionel Messi’s move to Paris Saint-Germain, as well as Tom Brady joining Tampa Bay Buccaneers.
Meanwhile, reports claim PSG still believe that they pulled the better deal in sporting and also merchandise.
According to The Athletic, PSG believe they have completed the most talked about transfer in Twitter history.
PSG went ahead to carry out internal calculations, based on analysis of mentions in Chinese, Japanese, Korean, Russian, Arabic and all languages in the Latin alphabet, and concluded that in the first seven days since announcing his signing, the number of mentions about Messi and PSG is higher than those of Ronaldo and United.
PSG’s commercial team are also confident Messi’s reunion with Neymar, along with Kylian Mbappe will bring a whole host of exciting marketing and sponsorship opportunities.