Official: Manchester United announce new principal shirt sponsor

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Manchester United have agreed a five year deal with TeamViewer to become the club’s new principal shirt sponsor from the 2021-22 season.

The deal replaces the sponsorship deal with Chevrolet, which has been printed on the front of Manchester United shirts since 2014.

The agreement brings together one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies.

According to The Athletic, the TeamViewer agreement will be the biggest shirt sponsorship deal in the Premier League.

The agreement is reportedly similar to Barcelona’s reported €55million (£47million) per season deal with Rakuten, making the TeamViewer agreement the biggest shirt-only deal in the Premier League.

Germany-based TeamViewer has been installed on over 2.5billion devices, has nearly 600,000 subscribers, and operates in almost all countries globally. The company’s ambitions to harness technology to build bridges among people and businesses, and enable digital progress for everyone, makes it the ideal fit for a football club which has created a global community of fans spanning cultures and continents.

Richard Arnold, Managing Director, Manchester United, said: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies. The ability to connect and collaborate has never been more important to the world and our community of 1.1billion fans and followers. We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”

Oliver Steil, TeamViewer Chief Executive Officer, said: “We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally. With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level. We are extremely proud Manchester United picked us as partner in their ongoing technology journey.”