Manchester United legend Andy Cole has raised doubts about Jadon Sancho’s desire to join the club.
The former United has also warned against panic buying a lesser alternative this summer with Sancho unlikely to join the club this summer with Dortmund ruling out his sale.
So far, the club have vehemently refused to meet £108million asking price for the Englishman. But Cole hopes the club’s board have learned from their previous mistakes in the transfer market.
“Of course fresh faces change things but I look at where we’ve been over the past few years and we’ve got to a stage where we’re making signings that wouldn’t make us any better,” the ex-United and England striker told Goal.
“Loads of players have been brought in but in the end the majority of players are no longer at the club, so you ask yourself the question, ‘Are we buying the right players?’ because it’s not worked out for whatever reason.
“Sancho hasn’t made any fuss about trying to force a move to United. If he was doing that I would turn around and think this kid really fancies going.
“From the outside looking in it looks like he thinks, ‘Yeah, I will get on with things at Dortmund, I’m not really fussed about it’. So does he really want to come?
“Previously when people have wanted to come, the player has said, ‘I want to go’. We’ve got two weeks left of the window and all this time nothing has happened. He’s not trying to push it.”
So far, Donny Van de Beek remains the club’s only signing with less than a fortnight remaining of the window.
Cole insists Solskjaer will have to be able to convince transfer targets why playing for United is the best option for them.
“To try and close the gap on Liverpool and Manchester City they are going to have to stop buying to improve themselves. At the moment they’re vying for the same type of players. It’s a double-edged sword,” he added.
“When Manchester United were dominating, all the best players wanted to come to Man United and they wanted to come for a reason because they had the opportunity of winning and that’s what it’s about.
“When you don’t have the opportunity to win you’re not going to say you will go to Man United if Liverpool or Man City are interested. Instead, you’re going to go to one of those clubs where you can win things.
“That’s the toughest sell for Ole at the moment, saying: ‘I think you should sign for Manchester United instead of Man City or Liverpool because we’re building for the next two to three years and then in the next two to three years we could win the league.’
“For me, if I’m a player I would be thinking, ‘Have I got two or three years or do I want to start winning things now and then in three years’ time if I’ve won it three times and then they come in for me then I could consider that I’ll move then.’
“To convince players at the peak of their playing career to join a club and a project that will take two or three years, you’ve got to be a very good salesman.”